28 October 2007
Sony rushed the October price drop
Last week I wrote in my NPD article:

That's right -- it still shows the 80Gb PS3 at $600. If you check online or in the store, the price is actually $500.
Leaks from printed fliers were the source for rumors of the summer price drops by both Sony and Microsoft. Now we're seeing the reverse: Sony dropped its price unexpectedly and it's taking the fliers a couple of weeks to adjust.
Anecdotally, the October price drop for the 80Gb model appears to have been less well planned than its June introduction, as fliers the week after the announced drop to $500 still reflected the higher $600 price.I thought I might possibly be reading too much into the mistake, but now I think I had it right. In my local Circuit City Sunday advert:

That's right -- it still shows the 80Gb PS3 at $600. If you check online or in the store, the price is actually $500.
Leaks from printed fliers were the source for rumors of the summer price drops by both Sony and Microsoft. Now we're seeing the reverse: Sony dropped its price unexpectedly and it's taking the fliers a couple of weeks to adjust.
--jvm at 09:16
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